Ralph Lauren has chosen a prestigious private mansion dating from 1683 to house its largest European flagship. In addition to the sales area, this unique location, spread over some 2,150 square metres, has some nice surprises in store: a restaurant - Ralph's - and a lounge dedicated to watches, the Watch Salon.

With its own entrance, the latter displays the brand's three watch lines (developed under the wing of the Ralph Lauren and Richemont joint venture, Ralph Lauren Watch & Jewelry, created in 2008) on the ground floor over 20 square metres. The restaurant, meanwhile, "celebrates hospitality and cuisine in the pure American tradition".